Every site has a profile associated with it. This contains default data set by the brand and can be customised by the user. Profile values are primarily used by widgets to save the user needing to repeat entering the same data or having to update each part of their site when part of this data changes.

Name
business
headline
strapline
companydescription
copyright
email
address
address1
address2
postalcode
country
phone
twitter
linkedin
facebook
googleplus
youtube
rss
logo
logowidth
logoheight
yelpbusinessid
featureimage